Social Media Marketing is the use of social media platforms and websites to promote a product
or service.Although the terms e-marketing and digital marketing are still dominant in academia,
Social media marketing is becoming more popular for both practitioners and researchers.
Most social media
platforms have built-in data analytics tools, enabling companies to track the progress, success, and Commitment
of ad campaigns. Corporation address a scale of stakeholders through social media marketing, including current
and embryonic customers, current and potential employees, journalists, bloggers, and the general public.
On a planned level, social media marketing incorporate the ruling command of a marketing campaign, administration,
setting the scope. More active or passive use and the formation of a firm's needs social media.
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